Among the many platforms on the market, GetResponse is one of the best email marketing tools. It is a tool that goes beyond the classic auto-responder since it is a real all-in-one marketing platform.
In addition to creating automatic emails, in fact, with GetResponse you can create real sales funnels, monitor your e-commerce in detail, recover abandoned carts but also do webinars or paid advertisements.
HOW GETRESPONSE WORKS
GetResponse was born just like an email marketing tool. Said in the simplest way possible, it is a tool for
creating a contact list and sending them emails.
Over time, however, its features have increased dramatically, becoming an all-in-one marketing platform, through which you can not only send emails but also make an in-depth analysis of the user journey, i.e. the path that a user takes. from when it enters your site until the final purchase (and beyond).
When it comes to email marketing, it is therefore very important to choose an effective tool. Contrary to what many marketers claim, email marketing is by no means dead.
A rich list of email contacts, especially if in target and interested in what you propose, is in fact still an excellent method to monetize a site.
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From this, it is therefore clear that choosing the best email marketing tool is not only used to send your daily, weekly, or monthly newsletter but above all to analyze data and results so as to constantly optimize your work, send more and more content. relevant and increase your earnings.
ITS MAIN FUNCTIONALITIES
As mentioned above, GetResponse features have multiplied year after year. Here are all its main ones and how to use them.
- Email marketing
The main function of GetResponse is (obviously) to send emails. You can send a single email to your entire list of contacts, for example, to notify them of news or a promotion, or create a sequence of emails that are automatically started.
You can then decide whether to create your email from scratch or use one of the ready-made templates, which you can customize with your message, your images, and your colors in a very simple way thanks to the drag-and-drop function that allows you to drag the elements. you want to include in the email.
Plus, unlike many email marketing tools that send emails that end up in spam, GetResponse ensures 99% deliverability!
- Landing page
Another feature of GetResponse is the ability to create highly personalized landing pages, capable of capturing attention, converting traffic into leads and leads into buyers. As in the case of emails, even with landing pages you can decide whether to create an email starting from a blank page or use one of the many templates already in the GetResponse archives.
The most exciting thing about GetResponse landing pages is the ability to create A / B tests. Through the A / B test you can create two identical pages that differ in a particular detail. It could be the header, the color of a button, the landing text, etc.
By launching the A / B test, both pages will be displayed to users and at the end of the test you will be shown the winning page, that is the one that gets the most clicks or conversions, which you can keep or use as a “base” for a new A / B test. This way you can make sure you’re always optimizing your results, based on your goals.
- Marketing automation
Through Marketing Automation you can create a real path for your users based on their interests and behaviors. Based on their actions, in fact, you can assign a tag or move them to another branch of the path. Therefore, if a user often clicks on a certain product category, clicks a specific link, or adds items to the cart but does not finish the purchase, you can send specific emails.
This way, each user will always receive the most relevant message based on their position in the sales funnel so that your emails are always relevant.
- Conversion funnel
Another feature of GetResponse is the conversion funnel, a feature that allows you to create automated structured paths with the aim of transforming leads into customers. You can use dozens of ready-made funnels to acquire new leads (lead funnels), possibly through the use of a lead magnet, but also create a sales funnel or webinar funnel through which you can distribute your free or paid webinars.
Webinars are a really powerful tool because they allow you to really offer great value to your users and have much higher conversion rates than many other sales techniques. Through a webinar you can talk about an interesting topic for your niche, tell a case study or present a new product service, giving your users the opportunity to buy directly online.
There are numerous platforms for doing webinars, the most famous and probably one of the best is EverWebinar.
But if you want to count the costs, then through GetResponse you can also create webinars both live and on-demand and create special funnels to promote yours, collect payments for access or invite you to purchase a product or service in the following days.
- Paid listings
Another unique feature of GetResponse is the ability to design, launch, analyze and optimize sponsored campaigns on Facebook and Google Ads as well as retargeting, that is to “rethink” all the people who have visited our pages without doing a purchase.
Through the Social Ads Creator you can create all your ads in a simple way, both starting from scratch and using the free templates in the archive and all contacts will then be automatically updated directly on GetResponse, without having to use third-party tools, such as for example Zapier.
- Integrations with GetResponse
You can integrate GetResponse with over 100 third-party tools: analytics tools, social media, CRM, CMS and e-commerce so that your entire structure is perfectly aligned.
WHY CHOOSE GET RESPONSE, PROS AND CONS
- Has a large number of features
- It has a low price compared to other email marketing platforms
- It has a 30-day free trial, during which you can try the tool and decide if it is suitable for our business
- Customer support is active in chat 24 hours a day
- It can be integrated with numerous tools.
- Not all features are available with the basic plan
- It is quite intuitive but you have to “get carried away”
Either way, figuring out if GetResponse is the right tool for you would be ideal to create an account and start using it for free!